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RADIOHEAD USES NO VIDEO IN THEIR "VIDEO"

Wed, Jul 16, 2008, 11:49 AM

Radiohead just released a video for the track "House of Cards" from their latest album In Rainbows. What sets this video apart? No camera was used in its creation. Instead, Radiohead members teamed up with Google to use advanced technology like Geometric Informatics and Velodyne LIDAR.

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Here’s what Google had to say about it: "Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes."

Okay, that makes a little more sense.

The outcome is spectacular. A house of cards is something fragile, hard to build and falls easily. With its extremely foreign digital appearance, this style of video lends a similar feeling. The technology used to create the "video" was the perfect choice of media for the song.

The "House of Cards" video is just one more example of Radiohead’s everlasting drive to enter new frontiers. Front man Thom Yorke said: "I always like the idea of using technology in a way that it wasn't meant to be used, the struggle to get your head round what you can do with it. I liked the idea of making a video of human beings and real life and time without using any cameras, just lasers, so there are just mathematical points - and how strangely emotional it ended up being."

 

 

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